Tag Archives: logistics

Distribution & Logistics

Distribution routes and merchandising/ sales territories develop fortuitously over time which can result in regions or routes overlapping or crisscrossing each other.  Distribution strategy is optimised within the geospatial environment. Geographic information and functionality enables logistic optimisation, and DriveTimeZa provides the technology to maximise efficiencies of time and distance to maximise cost efficiencies. The spatial environment also provides geographic parameters for routing in terms of distribution vehicles utilised, distribution loads, size and quantity of product, required delivery turn around etc.

Distribution data can also be overlaid with census data in order to correlate distribution mechanisms with market size and location.  Census 2011 data is now available in the spatial format providing information such as population and household counts, as well as demographic information such as population age groups, education levels, income levels etc.

Distribution data can also be overlaid with other locational data such as location of competitors, commuter convergence points or other points of interest.  These are used to predict consumption patterns and market activity.

The Art of Geocoding

At Spatial Insights we talk a lot about data, and the accuracy of data.  And the sources of data.  And of course, the accuracy of the sources of data.  The lower the integrity of the data, the higher the margin of error, and the lower the chances that any insights derived are valid and authentic.
The chosen method of data collection is a critical tool in the armoury of good data quality.  And the data collected, specifically the written description of the physical street address, which more often than not is captured by employees with lower literacy levels, forms the basis of any Spatial Analysis.
In order to gain any geographical insight, data needs to be geocoded.  This places each record’s location on the map as per the physical street address of the record, in the form of latitude and longitude.
Remember, garbage in, garbage out.
Mapmarker, a stand alone geocoding tool, automates the geocoding process, and an accuracy hit rate is generated, which provides confidence levels of data accuracy.