Tag Archives: location intelligence

Bespoke web-based GIS solutions damage the GIS industry


Unscrupulous slick sales people are doing damage to the GIS industry.  By selling quick fix smart phone apps claiming GIS capabilities, with no statistically verifiable data, in fact, with no spatial data whatsoever.  These charlatans are providing grossly averaged out findings that claim to be micro geographic.  On closer scrutiny, none of the data is geocoded or micro-geographic.  Neither is the digital marketing database that the said micro-geographic findings entice advertisers to purchase.   
Therefore a retailer looking for location based demographic data relating to their catchment area, are receiving non-geographic averages, and in purchasing “micro-geographic” customer database marketing, ie sms marketing to the consumers living within the vicinity of the store, are actually receiving a database of consumers within the broader geographic area, and can therefore expect little return on their investment, as this spend is not going to bring about a call to action to consumers living 5-20kms from a store, as opposed to a very real call to action that would be created if the consumers did live within 1-3kms of the location as claimed, given a real value proposition.
The advertiser purchasing this campaign may have little knowledge of the capabilities of a true Geographic Information System nor the power of truly geographic data, and micro-geographic marketing.  Then again, the sales people of this product, too, have as little knowledge.  And as there are few real measures of broad digital media effectiveness, it’s difficult to quantify the lack of response to such campaigns.  
 The uninformed advertiser assumes GIS and Location Intelligence cannot provide the solution to getting more bang for their buck.  Do not be mislead and misinformed.  Contact Spatial Insights as we can, in fact, accurately and scientifically profile micro-geographic catchment areas, as well as measure customer response, and target advertising and marketing messages through efficient media channels within the prescribed geographic catchments areas.

The Power of MapInfo Professional

Spatial Insights are proud to be associated with the ST Group (www.stgroup.co.za). The ST Group is a solutions company, focused on the delivery of location based business intelligence value to their clients. The company’s technology harnesses the power of location and mobility to deliver a competitive advantage to their clients in the shortest time and as cost effectively as possible by using world class software and technology.

ST Group’s flagship product is MapInfo Professional, which is the spatial platform utilised by Spatial Insights.

 
MapInfo Professional is a powerful Microsoft® Windows®-based mapping and geographic analysis application from the experts in location intelligence, Pitney-Bowes.  Designed to easily visualise the relationships between data and geography, MapInfo Professional helps business analysts, planners, and GIS professionals – even non-GIS users – gain new insights into their markets, share information-rich maps and graphs and improve strategic decision-making.
See your business data in a bold new way with MapInfo Professional, a powerful mapping and geographic analysis application providing geospatial data solutions. MapInfo Professional helps you present your business findings in a new, more visual way. It clearly demonstrates the relationship between geography and data, thanks to its detailed maps and graphics.
The sophisticated functions provided by MapInfo Professional allow clients, colleagues and business partners to:
·         Better absorb information
·         Gain new insights into hidden trends
·         Have a better basis for strategic decision-making
The Spatial Insights team have over 15 years’ experience in the practical use of the MapInfo Professional platform.  This experience was gained in the application of location intelligence at operational, tactical as well as strategic levels.
Making a decision to deploy a location intelligence platform such as MapInfo Professional is often neglected or delayed due to lack of expertise or exposure in this domain. Numerous options are available in the marketplace and this complicates the decision making process.
 Neglecting to opt for the use of a product such as MapInfo Professional could lead to missed insights as well as opportunities to optimise operational and financial performance within your organisation
We are interested in your organisation and how location intelligence can be deployed to free hidden insights from your data. Please connect with us to set up a product demonstration and discuss your future location intelligence needs.