Tag Archives: geocoding

Airports Company Protects Wildlife with GIS

The ACSA are to be commended for the work they are doing  with their GIS systems.  According to their news site, they are using a comprehensive GIS system in various ways, one of which is a wildlife counting module incorporated within their wildlife management programme.

ACSA have included within their environmental awareness programme the use of hand-held Trimble devices with GPS functionality.  ACSA wildlife officers are utilising these GPS devices in field to build accurate databases to manage airport infrastructure in order to reduce bird strike risks.  Additionally grass height adjacent to runways is monitored and managed, reducing the incidence of birds nesting in the vicinity.

Well done ACSA!  This is a great example of corporate business utilising cutting edge technologies for sustainable business practices.


Approximately 85% of all databases have a geographic element. Geocoding is the process of assigning latitude and longitude (x;y coordinates) to individual records of a database based on locational data such as physical adresses. Through this process is geospatial analysis enabled.

A geocoded database can be analysed within the electronic geospatial environment against other relevant sources of information based on geography.  This functionality is what we refer to as location intelligence.

As with all systems, technological or otherwise, the quality of the output is directly correlated with the quality of the input.  The unfortunate bald fact of the matter is that in South Africa,  compromised levels of literacy among the operational staff compliment means that organisational data that is collected at the operational level is often not clean, or easily geocoded.   This is why it is important to assess data collection processes, and if necessary structure them.  This may mean providing operational staff with predefined drop down boxes for the capture of physical address data.

In the meantime dirty data can be cleaned, and geocoding levels adapted to enable the geocoding of less-than-clean data.  The important thing is that organisations dont ignore this source of valuable organisational insights, as its in the internal data that streamlining, cost saving, and wastage eliminating potential is found.

The Power of MapInfo Professional

Spatial Insights are proud to be associated with the ST Group (www.stgroup.co.za). The ST Group is a solutions company, focused on the delivery of location based business intelligence value to their clients. The company’s technology harnesses the power of location and mobility to deliver a competitive advantage to their clients in the shortest time and as cost effectively as possible by using world class software and technology.

ST Group’s flagship product is MapInfo Professional, which is the spatial platform utilised by Spatial Insights.

MapInfo Professional is a powerful Microsoft® Windows®-based mapping and geographic analysis application from the experts in location intelligence, Pitney-Bowes.  Designed to easily visualise the relationships between data and geography, MapInfo Professional helps business analysts, planners, and GIS professionals – even non-GIS users – gain new insights into their markets, share information-rich maps and graphs and improve strategic decision-making.
See your business data in a bold new way with MapInfo Professional, a powerful mapping and geographic analysis application providing geospatial data solutions. MapInfo Professional helps you present your business findings in a new, more visual way. It clearly demonstrates the relationship between geography and data, thanks to its detailed maps and graphics.
The sophisticated functions provided by MapInfo Professional allow clients, colleagues and business partners to:
·         Better absorb information
·         Gain new insights into hidden trends
·         Have a better basis for strategic decision-making
The Spatial Insights team have over 15 years’ experience in the practical use of the MapInfo Professional platform.  This experience was gained in the application of location intelligence at operational, tactical as well as strategic levels.
Making a decision to deploy a location intelligence platform such as MapInfo Professional is often neglected or delayed due to lack of expertise or exposure in this domain. Numerous options are available in the marketplace and this complicates the decision making process.
 Neglecting to opt for the use of a product such as MapInfo Professional could lead to missed insights as well as opportunities to optimise operational and financial performance within your organisation
We are interested in your organisation and how location intelligence can be deployed to free hidden insights from your data. Please connect with us to set up a product demonstration and discuss your future location intelligence needs.

The Art of Geocoding

At Spatial Insights we talk a lot about data, and the accuracy of data.  And the sources of data.  And of course, the accuracy of the sources of data.  The lower the integrity of the data, the higher the margin of error, and the lower the chances that any insights derived are valid and authentic.
The chosen method of data collection is a critical tool in the armoury of good data quality.  And the data collected, specifically the written description of the physical street address, which more often than not is captured by employees with lower literacy levels, forms the basis of any Spatial Analysis.
In order to gain any geographical insight, data needs to be geocoded.  This places each record’s location on the map as per the physical street address of the record, in the form of latitude and longitude.
Remember, garbage in, garbage out.
Mapmarker, a stand alone geocoding tool, automates the geocoding process, and an accuracy hit rate is generated, which provides confidence levels of data accuracy.