When identifying potential new markets, the optimal location will deliver success. Maximise profitability by understanding potential market size, disposable income levels, geodemographic profile of potential retail locations, and location of competitive activity. Use the power of location intelligence to enhance the decision making processes within your organisation. Contact us for a strategic brainstorming session.
We are operating in the Information Age. Within your organisation exists the information required to enable insightful strategic planning. Most often, organisational data exists in inconsistent, and non-user friendly formats. Additionally information gathered at the operational level is often dirty, non-verifiable or unverified, duplicated or irrelevant to management processes.
Spatial Insights will scope your organisational activity and identify opportunities for data and systems development. We can assist you to assimilate, clean and deduplicate your information, and render it useful to you.
This process is critical, in order to ensure that your “universe” is accurately taken into consideration, thereby enabling effective decision making.
A recent PwC report on the insurance industry has me thinking. The report outlines how Big Data and smart analytics can be used to generate business insights. More specifically, insights which lead to scenarios enabling the development of solutions which generate value.
Gone are the days when businesses thrive by developing products, push these into markets and simply return results. Increasing levels of customisation mean that businesses need to tap into this customer / user trend and deliver meaningful value.
The volume of data being generated by customers and business processes is growing exponentially, this is valuable data which contains useful insights. Michael Porter outlined in his seminal work Competitive Advantage that primary advantage is gained from either cost or product differentiation.
What if we added data insight as a third factor?
This means that seemingly meaningless data is mined and the findings built into the business process. In common practice this means looking at data in unusual ways, using tools not commonly brought into strategic discussions. One such tool is Geospatial Technology.
Geospatial aka “mapping” platforms provide the strategist the opportunity to view data in new ways. The ability to overlay data such as traffic flow, demographic information, disposable income levels, etc, opens a window to generate insights previously invisible. Data which has or shows potential to have a geospatial element can be viewed and manipulated using a geospatial modelling platform such as MapInfo Professional.
The team at Spatial Insights are able to scope any data available which has been generated by value producing processes and assess potential for real insight opportunities. If you have good data, we’ll model it and generate insights. By good data, we mean any data which possesses geospatial or geographic elements.
If you think there is something missing in your decision making and you need a new perspective, give the Spatial Insights team a call.