Geodemographic Profiling

A geodemographic profile is a demographic snapshot of a relevant geographic region such as a catchment area.  Various demographics can be brought into a profile in order to provide information that is relevant to the user.  Information can be trended or different regions can be compared to each other.  The following profile example, which is based on a 15km radius of Stellenbosch Waldorf School, compares data for the region to the South African national average.

Profile example


Distribution & Logistics

Distribution routes and merchandising/ sales territories develop fortuitously over time which can result in regions or routes overlapping or crisscrossing each other.  Distribution strategy is optimised within the geospatial environment. Geographic information and functionality enables logistic optimisation, and DriveTimeZa provides the technology to maximise efficiencies of time and distance to maximise cost efficiencies. The spatial environment also provides geographic parameters for routing in terms of distribution vehicles utilised, distribution loads, size and quantity of product, required delivery turn around etc.

Distribution data can also be overlaid with census data in order to correlate distribution mechanisms with market size and location.  Census 2011 data is now available in the spatial format providing information such as population and household counts, as well as demographic information such as population age groups, education levels, income levels etc.

Distribution data can also be overlaid with other locational data such as location of competitors, commuter convergence points or other points of interest.  These are used to predict consumption patterns and market activity.

Airports Company Protects Wildlife with GIS

The ACSA are to be commended for the work they are doing  with their GIS systems.  According to their news site, they are using a comprehensive GIS system in various ways, one of which is a wildlife counting module incorporated within their wildlife management programme.

ACSA have included within their environmental awareness programme the use of hand-held Trimble devices with GPS functionality.  ACSA wildlife officers are utilising these GPS devices in field to build accurate databases to manage airport infrastructure in order to reduce bird strike risks.  Additionally grass height adjacent to runways is monitored and managed, reducing the incidence of birds nesting in the vicinity.

Well done ACSA!  This is a great example of corporate business utilising cutting edge technologies for sustainable business practices.

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